(GDPR) 2018


General Data Protection Regulation (GDPR) 2018

In May 2018, new Europe-wide guidelines come into place regarding how your Data is acquired, stored, retrieved and accessed. These new guidelines give the Data Owner (you) more control over what information is kept.

This document sets out what and how Mama, Birth & Baby/Julie Hemmings handles the Data it collects from all class and workshop participants, and to reassure you of GDPR compliance.

1. What Data is Acquired?

i) General Class Data – Paper

When you first attend a class, you will fill in a Medical History form which details any important medical details, your contact details and the expectations you have from the classes.

ii) Electronic Data

Your email address and name is collected for email marketing purposes via the Mailchimp application. This data is also collected when you book onto a workshop or course.

iii)  Digital Purchases Data

When you buy any digital products or class passes via this website, your payment data is collected by WooCommerce and Stripe applications.

2. How is this Data used?

i) Medical Forms

The information on the medical forms helps me to teach appropriate techniques for various medical conditions, and to understand what the general expectations for classes are, which will inform my teaching.

ii) Electronic Data

The email addresses stored at MailChimp are used to send out regular newsletters to inform you of any new classes, workshops or events that are coming up, and also to share pregnancy andbirth inspiration.

Payment details are used by the WooCommerce and Stripe applications to take payments and to deliver the products.

iii) Contact Details

The mobile numbers are used to contact you in the event that a class is cancelled at short notice.

Please note that never, ever will any of your data be shared with a third party, unless I am required to do so by law.

3. How is the Data Stored?

 i) Medical Forms

The paper medical forms are stored securely in a locked cabinet at my home.

ii) Electronic Data

Your electronic data is stored securely at the two companies I used for class and workshop bookings (JotForm), and email marketing (MailChimp).  Payment details for purchases are stored online by Stripe and contact details are stored by the product delivery application WooCommerce.  All of these companies have their own rigorous security measures in place, their own GDPR Policies and are fully GDPR compliant.

iii) Contact Details

Mobile phone numbers are collated into a document for use in emergencies and class cancellations. This document is also stored securely in a locked cabinet at my home.

4. How Long is the Data retained?

i) Medical Forms

For insurance purposes, all Medical Information must be retained for 7 years. After 7 years, the forms will be incinerated.

ii) Electronic Data

Class and Workshop Booking data is regularly removed and deleted from the JotForm application.

Email addresses can be removed from the MailChimp application by clicking unsubscribe at the bottom of the email, or by contacting me for a manual deletion.

Payment details and purchase histories are stored, by law, for 7 years, for accounting purposes.

iii) Contact Details

Your contact details will be retained for as long as you are a regular attendee at the classes. Once you leave the class, your mobile number will be removed from the contact document.

5. Accessibility

A major change in the regulations regarding data collection, is that we all have more control over the personal data that is stored about us. To this end, you can gain access to any of the data that I hold about you, at any time, by requesting it in the following ways:-

i) Medical Forms

Please email your request to me at detailing your name and what class you currently attend or have attended in the past. Once I have located the form, I will send a scanned copy back to you via email.

ii) Electronic Data

Please email your request to me at and I will email you the .csv file that is held by MailChimp.


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